Summer in Brazil is chaotic, with storms, crowded commutes, and scorching heat raising stress levels. Spotify faces a challenge as Gen Z tunes out during summer vacations. Our concept, “Spotify. Save my summer,” uses music and design to inject relief and joy amid the chaos.

Floats aren't just summer fun—they're also your summer saviors! That's why they are the VIPs of Spotify's latest campaign, "Save My Summer."

We've created a whole floativerse for the brand, complete with characters inspired by our target audience's fashion trends and vibe.

In ads, our floaty friends start off looking deflated, but as soon as music hits, they're pumped up and ready to party. No matter where you're at, Spotify's got a playlist for that.nd vibe.